Lighting Company E-commerce & IA Design

Project Overview

‍Problem Statement Idaho Woods, crafting wooden lighting since 1975, needed to modernise their digital presence after new ownership in 2021. Their website was outdated, lacked e-commerce capabilities, and failed to reflect their brand heritage.

Role Led information architecture overhaul and e-commerce implementation to facilitate Idaho Woods' transition to online sales, as a freelance UX designer with Karpi Studio.

Process

1. Stakeholder Discovery Gathered insights on company heritage, challenges, and user and business goals through stakeholder meetings.
2. Competitor Analysis Analysed ten e-commerce websites: five direct competitors in bespoke lighting and five indirect competitors from other sectors to identify effective design patterns.
3. Information Architecture Developed product taxonomy and sitemap, iterating based on client feedback.
4. Design & Prototyping Created wireframes and interactive prototypes in Figma to demonstrate user flows and e-commerce functionality, refining designs before UI handoff.

Outcome Successfully modernised Idaho Woods' digital presence through improved information architecture and e-commerce integration, enabling online sales while preserving their brand heritage.