Sports Charity Website & Brand Implementation

Projct Overview

Problem Statement Greenhouse Sports needed a website refresh in 2023 to align with new branding and improve user experience. Key goals: showcase charity impact effectively and prioritise donations.

Role Led information architecture and visual redesign, focusing on donation flows and impact storytelling while implementing new brand guidelines.

Process

1. Discovery Collaborated with Wholegrain team and stakeholders to define website goals and requirements.
2. User Personas Developed personas based on stakeholder insights, mapping content needs, pain points, and goals.
3. Information Architecture Developed sitemap emphasising personal stories in main navigation and streamlined donation flows with prominent CTAs.
4. Design Created high-fidelity wireframes implementing new brand guidelines, proposing dark theme to align with refreshed identity.

Outcome Delivered a modern website strengthening Greenhouse Sports' storytelling and fundraising through improved navigation, clearer donation paths, and cohesive branding.